Founder & President
Kathleen is a consummate businesswoman with a gift for seeing the ‘big picture’ and achieving results. Combined with an affinity for combining the latest technology and marketing trends with superior messaging, this unique hybrid of talent has helped her offer clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace.
Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations. Kathleen takes the time to understand the business goals of her clients, as well as the products and services that she markets. She brings her clients’ goals and concepts to life, and is able to reach niche audiences that would be otherwise inaccessible.
Kathleen has taught Multimedia Design and Development as an adjunct professor at Parsons Design School in New York City; and Online Public Relations at SUNY New Paltz. She holds a Bachelor of Fine Arts in Computer Art from the School of Visual Arts located in New York City. When she’s not at the office, Kathleen enjoys hanging out with her two children. She is currently a first degree Black Belt studying Japanese Karate at Starr’s Black Belt Academy. She also enjoys gardening, hiking and reading historical fiction novels.
Mark A. Gustavson
Director of Digital Marketing
Mark joined KathodeRay with over 25 years of experience in marketing & selling products and service-solutions to businesses, consumers, and government agencies. He has led creative & production teams in advertising, technology, manufacturing, and distribution companies from start-ups to major industry players.
Mark’s diverse skill-set enables him to understand a client’s business holistically, identify goals and challenges, and develop campaigns that deliver measurable results and tangible return on investment. A life-long producer, Mark finds the ‘Inherent Truth’ within a product or service, then creates the compelling story of its value and benefit to the specific needs of your most desirable customers.
Mark was born in Catskill, NY, and grew up in Greene County. After receiving his Bachelor’s Degree in History, Literature, Theatre, & Music, he relocated to Central New York in 1985. There he worked with both small specialty businesses and iconic brands like: Acer, Canon, Epson, Garmin, HP, Kodak, Lexar, Nikon, Olympus & SanDisk. He now applies the acumen and experience he gained nationally, to serving the needs of organizations seeking to compete in a digital age.
Mark is delighted to be back in Greene County, and bullish about growing the economy of the Hudson Valley. A singer/songwriter since high school, with more performances than he’d prefer to admit, Mark refers to himself as a ‘recovering musician’ who enjoys mentoring young writers, players, and producers at every opportunity. He is an avid amateur historian, anglophile, and fan of Public Broadcasting. He and his wife Nancy are very active in AKC Conformation Competition: Breeding and exhibiting their nationally ranked Saint Bernards and Norwich Terriers, and; Producing annual Saint Bernard Specialty dog shows.
Tricia credits her professional success to the years of experience she spent serving the Investment industry as a Personal Financial Administrator; a role that was created specifically using Tricia’s business model and implemented firm wide with her previous employer. It was there that she had learned the value of building strong client relationships and established the skill to maintain those relationships at an expert level.
Here at Kathoderay Media, Tricia continues that savvy mindset by developing strategies to advance sales efforts and strengthening efficiencies within our daily operations. Her attention to detail and experience in account supervision brings an accountability to Kathoderay’s overall business practices and team endeavors. Most importantly, she represents a client’s initiative and serves as a voice on behalf of our clients assuring consistent and quality service. She strives to maintain open communication, continuously evolve and be present for every step of the plan in process.
Outside of the office, you will know Tricia as a proud wife and mother to 3 boys, ages 5 and under. All of them are her motivation and favorite pastime. They are currently building their dream home at the hands of themselves, their friends and family- a center hall colonial on a parcel of farmland. She also serves as an officer for her school district’s PTA.
Director of IT
Lisa has been an integral part of the KathodeRay team since 2008. By combining a creative approach to programming and a superior understanding of technology elements, Lisa has helped create the technology foundation of our company.
Lisa’s experience involves the facilitation of new websites, as well as implementing dynamic new features for the multitude of sites maintained by KathodeRay. Her quick development skills and unyielding work ethic allow her to accommodate long projects as well as quick, emergency tasks. Lisa’s experience in radio has equipped her to deal with the many details that arise during a project and how best to handle them in the most efficient way.
Lisa’s lengthy list of clients includes site development and maintenance for Lugz, Anderson Center for Autism, and the Kaufman Organization. In addition, she has also developed a host of new features for the Bank of Greene County and the Day Care Council of New York, to address each of their organizations’ needs.
In stark contrast to her time at the office, Lisa relishes the recreational escape of the outdoors. She often spends her weekends traveling around the region for premier hiking and camping. She also enjoys fishing, kayaking and, during the winter months, snowmobiling and dog sledding with her two Siberian huskies.
Chelsea’s unique background of both graphic design and website programming has made her an asset to KathodeRay. Her capacity to coordinate different phases of various projects and tie them into end result helps create a superior finished product.
Chelsea’s responsibilities in the office vary widely, from visually designing and programming new websites to creating print materials when needed. In addition to design tasks, she also works on SEO projects and continuously works to acquire new skills to benefit her in completing tasks.
Chelsea is an artist in her spare time, focusing on charcoal, graphite and ink, with an occasional painting. She also manages her own website and blog geared towards her hobby of showing dogs called RaindanceIGs.com and is actively involved in several dog organizations, which have helped her hone her management skills.
Chelsea has an Associate of Arts in Fine Art from Columbia-Greene Community College in Hudson, NY.
Brian’s interested for technology blossomed in high school and years later he became enthralled by computers. Now with over six years of web design experience, Brian’s knowledge of web design, development, and maintenance has led him to become an exceptional WordPress Developer here at KathodeRay.
Brian is responsible for developing websites by using given design and data to meet our clients’ needs. He uses those parameters to acquire a user-friendly interface while trying to match the highest quality level.
Outside of the office, Brian’s passion for design and technology carries over into his personal life. He spends his spare time designing furniture, providing computer and network support, and experimenting with the latest technology.
Sara Beth Jonassen
Website Designer and Inbound Strategist
Sara Beth is a conscientious designer and marketing professional with high standards for excellence.
Drawing on over two decades of design experience and a fine art background, Sara Beth produces clean, commanding visual elements for both web and print. She is left-handed and decidedly right-brained. She enjoys writing original content, and combining traditional and digital media. When it comes to strategizing, Sara Beth embraces the challenge to always improve on marketing results. She derives great satisfaction from producing a high-quality product, and takes pride in applying her knowledge of inbound marketing to produce measurable results for clients.
When she’s not at the computer, Sara Beth is soaking in the sun. She loves taking long walks with her smooth coat collie, or stepping into the saddle and riding a good, sensible trail horse. She is also a historical fiction writer with a manuscript set on the Oregon Trail in 19th century North America.
Sara Beth graduated Summa cum Laude and Phi Beta Kappa, earning her Bachelor of Arts in Departmental Art at the University at Albany. She is triple-certified for Inbound, Hubspot, and Hubspot Partnership.
Digital Marketing Expert
Emily joined the KathodeRay team with a background in print and digital marketing. She is passionate about implementing and evaluating digital marketing strategies that help small businesses succeed. At KathodeRay, Emily is responsible for various inbound marketing strategies including copywriting, social media marketing, email marketing, metrics and reporting analysis, and ad optimization and monitoring.
Emily graduated from Clarkson University with a Bachelor of Science degree in Innovation and Entrepreneurship. She is originally from Brooklyn, NY and moved to the Hudson Valley/Catskill Region to pursue a career in marketing.
Outside of the office, Emily enjoys attending spin classes, walking her dog, golfing, and other outdoor activities around the Catskill Region.
Digital Marketing Expert
“Kristen is a creative and ambitious worker with a passion for marketing.
Originally from Queens, NY, Kristen attended SUNY Oneonta where she received her Bachelor of Arts in Communication Studies. She went on to work in the Marketing Department for Ralph Lauren Fragrances where she contributed to the creative development of new product launches that are still thriving today. Shortly after that, Kristen found herself in the Capital Region working in marketing in the Optical Industry. Kristen’s responsibilities at KathodeRay include copywriting, social media marketing, metrics and reporting analysis, and inbound marketing strategies. She looks forward to learning new things and utilizing her abilities in order to achieve success.
Kristen’s creativity carries on outside of the office. One of her hobbies include finding old and worn furniture and refurbishing it. She also enjoys spending time with her dog, and is an avid crossfitter- competing in local charity competitions throughout the capital region.
PPC / SEM / Content Marketing Expert
Ryan joined KathodeRay with an agency background where he gained experience in developing pay per click advertising campaigns that drive traffic and visibility to a wide variety of client websites. That experience, combined with his enthusiastic personality and multitude of skills add another influential piece to the team. In an average week, Ryan handles a variety of tasks that range from the management of PPC campaigns to inbound marketing projects, search optimization, and copywriting.
Graduating from Cazenovia College, Ryan received a Bachelor of Professional Studies degree in Business Management with a minor in Marketing. He kept busy as a member of the men’s soccer program, and was a 4-time scholar athlete award recipient. Due to the encouragement of his first marketing professor, he was motivated to pursue opportunities in the field, and acquire skills that have lead him to KathodeRay.
In his free time, he describes himself as an avid sports fan and enjoys watching most sports. His interests include photography, taste testing craft beer, and traveling.
He is certified in Google AdWords, Bing Ads, Yext, Hubspot, and Inbound.
Michele has been designing websites since she realized the family farm didn’t have one. She received her Bachelors in Creative Writing and History from Lycoming College in Pennsylvania, then a Masters in Publishing from Emerson in Boston. After freelancing in web and graphic design in Rochester, NY, she’s glad to be back in the Hudson valley area, using her expertise at KathodeRay while continuing to expand her skills.
In her free time, Michele enjoys reading and working in the orchards. She is also interested in language and astronomy.
Cody is exceptional in executing the on-going process of examining situations, identifying barriers to peak performance, and implementing solutions.
As guardian and protector of KathodeRay’s virtual world, Cody ensures the reliability and productivity of our data and information infrastructure; maintaining, updating and upgrading the hardware and software required to market in a digital age.
From Server performance optimization to hardware troubleshooting, account setups to domain search & registration, site launch punch-lists, and system health analysis – Cody’s commitment to quality, attention to detail, and innate desire to ‘Never Stop Learning’ make him an integral part of the KathodeRay team.
Judy brings an international flair to the KathodeRay media team. Born and raised in England, she has lived in 7 different countries throughout her life and worked in 4. Her interest in mathematics and working with figures makes her a natural fit for KathodeRay.
Judy is in charge of managing the office as well as essential bookkeeping tasks. She interacts with clients on a daily basis, both with billing and to coordinate miscellaneous requests that come in. She also works closely with KathodeRay employees to ensure the accuracy of invoices and other correspondence.
Judy originally became an Administrative Assistant as a means to fund her love of globetrotting. Counting the 7 where she has maintained a residence, Judy has visited 30 different countries on 4 continents. This worldly outlook simultaneously gives her both the ability to work with a diverse variety of people and a means to escape from the daily routine.