President & Creative Director
Kathleen is a consummate businesswoman with a gift for seeing the ‘big picture’ and achieving results. Combined with an affinity for combining the latest technology and marketing trends with superior messaging, this unique hybrid of talent has helped her offer clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace.
Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations. Kathleen takes the time to understand the business goals of her clients, as well as the products and services that she markets. She brings her clients’ goals and concepts to life, and is able to reach niche audiences that would be otherwise inaccessible.
Kathleen has taught Multimedia Design and Development as an adjunct professor at Parsons Design School in New York City; and Online Public Relations at SUNY New Paltz. She holds a Bachelor of Fine Arts in Computer Art from the School of Visual Arts located in New York City. When she’s not at the office, Kathleen enjoys hanging out with her two children. She is currently a first degree Black Belt studying Japanese Karate at Starr’s Black Belt Academy. She also enjoys gardening, hiking and reading historical fiction novels.
Tom’s 15 years of professional experience allow him to create standout concepts for a wide variety of project types, including print, digital and multimedia designs. His organized and detailed management style ensures that projects are completed as promptly and efficiently as possible.
Tom’s flexible skills let him visualize concepts in multiple media outlets. His experience in graphic arts combines both physical and interactive applications, ranging from developing website layouts and logos, to taglines and text. Tom works closely with others in the office to ensure every project achieves the right blend of extraordinary form, incentive content and flawless function.
Tom manages a number of large clients for KathodeRay. His list of projects includes managing a complete marketing campaign for GNH Lumber, which includes radio, television and print advertising, creating a dynamic brand for Buy In Greene, developed for an accompanying website and marketing plan and overhauling the Rex Lumber website to include a smooth design with increased functionality.
Before Tom started at KathodeRay, he ran his own sign and design company where he created vinyl graphics and logo designs for local municipal organization such as the police dept., fire dept., schools, in addition to prototype work with KIA Motors. Tom was able to develop a keen management style and understanding of the business that resonates throughout his work today.
Tom has an Associate of Arts in Visual Communications from Fulton Community College in Johnstown, NY.
Mark A. Gustavson
Director of Digital Marketing
Mark joined KathodeRay with over 25 years of experience in marketing & selling products and service-solutions to businesses, consumers, and government agencies. He has led creative & production teams in advertising, technology, manufacturing, and distribution companies from start-ups to major industry players.
Mark’s diverse skill-set enables him to understand a client’s business holistically, identify goals and challenges, and develop campaigns that deliver measurable results and tangible return on investment. A life-long producer, Mark finds the ‘Inherent Truth’ within a product or service, then creates the compelling story of its value and benefit to the specific needs of your most desirable customers.
Mark was born in Catskill, NY, and grew up in Greene County. After receiving his Bachelor’s Degree in History, Literature, Theatre, & Music, he relocated to Central New York in 1985. There he worked with both small specialty businesses and iconic brands like: Acer, Canon, Epson, Garmin, HP, Kodak, Lexar, Nikon, Olympus & SanDisk. He now applies the acumen and experience he gained nationally, to serving the needs of organizations seeking to compete in a digital age.
Mark is delighted to be back in Greene County, and bullish about growing the economy of the Hudson Valley. A singer/songwriter since high school, with more performances than he’d prefer to admit, Mark refers to himself as a ‘recovering musician’ who enjoys mentoring young writers, players, and producers at every opportunity. He is an avid amateur historian, anglophile, and fan of Public Broadcasting. He and his wife Nancy are very active in AKC Conformation Competition: Breeding and exhibiting their nationally ranked Saint Bernards and Norwich Terriers, and; Producing annual Saint Bernard Specialty dog shows.
Director of IT
Lisa has been an integral part of the KathodeRay team since 2008. By combining a creative approach to programming and a superior understanding of technology elements, Lisa has helped create the technology foundation of our company.
Lisa’s experience involves the facilitation of new websites, as well as implementing dynamic new features for the multitude of sites maintained by KathodeRay. Her quick development skills and unyielding work ethic allow her to accommodate long projects as well as quick, emergency tasks. Lisa’s experience in radio has equipped her to deal with the many details that arise during a project and how best to handle them in the most efficient way.
Lisa’s lengthy list of clients includes site development and maintenance for Lugz, Anderson Center for Autism, and the Kaufman Organization. In addition, she has also developed a host of new features for the Bank of Greene County and the Day Care Council of New York, to address each of their organizations’ needs.
In stark contrast to her time at the office, Lisa relishes the recreational escape of the outdoors. She often spends her weekends traveling around the region for premier hiking and camping. She also enjoys fishing, kayaking and, during the winter months, snowmobiling and dog sledding with her two Siberian huskies.
Chelsea’s unique background of both graphic design and website programming has made her an asset to KathodeRay. Her capacity to coordinate different phases of various projects and tie them into end result helps create a superior finished product.
Chelsea’s responsibilities in the office vary widely, from visually designing and programming new websites to creating print materials when needed. In addition to design tasks, she also works on SEO projects and continuously works to acquire new skills to benefit her in completing tasks.
Chelsea is an artist in her spare time, focusing on charcoal, graphite and ink, with an occasional painting. She also manages her own website and blog geared towards her hobby of showing dogs called RaindanceIGs.com and is actively involved in several dog organizations, which have helped her hone her management skills.
Chelsea has an Associate of Arts in Fine Art from Columbia-Greene Community College in Hudson, NY.
Judy brings an international flair to the KathodeRay media team. Born and raised in England, she has lived in 7 different countries throughout her life and worked in 4. Her interest in mathematics and working with figures makes her a natural fit for KathodeRay.
Judy is in charge of managing the office as well as essential bookkeeping tasks. She interacts with clients on a daily basis, both with billing and to coordinate miscellaneous requests that come in. She also works closely with KathodeRay employees to ensure the accuracy of invoices and other correspondence.
Judy originally became an Administrative Assistant as a means to fund her love of globetrotting. Counting the 7 where she has maintained a residence, Judy has visited 30 different countries on 4 continents. This worldly outlook simultaneously gives her both the ability to work with a diverse variety of people and a means to escape from the daily routine.
Online Advertising & Social Media Manager
Margaret’s intense relationship with art and science led her to various artistic career paths. She experienced being a medical photographer for over fourteen years and then went on to use her skills and expertise in the corporate world. Earning her Masters of Arts in Communication and gaining years of experience within the industry, Margaret’s unique skills and background allow her to produce quality work.
Here at KathodeRay, Margaret utilizes her graphic design skills in social media marketing, allowing her to implement, deliver, and plan social networking content. She is also responsible for print design and product for press, as well as completing advertising programs.
Margaret’s passion for art and science carry over into her personal life. Living in the first artist colony among an artistic community, Margaret is a lifelong watercolor artist with a love for nature. She is a member of the Palenville Camera Club where she continues her interest in photography.
Brian’s interested for technology blossomed in high school and years later he became enthralled by computers. Now with over six years of web design experience, Brian’s knowledge of web design, development, and maintenance has led him to become an exceptional WordPress Developer here at KathodeRay.
Brian is responsible for developing websites by using given design and data to meet our clients’ needs. He uses those parameters to acquire a user-friendly interface while trying to match the highest quality level.
Outside of the office, Brian’s passion for design and technology carries over into his personal life. He spends his spare time designing furniture, providing computer and network support, and experimenting with the latest technology.
Sara Beth Jonassen
Assistant Website Designer
Sara Beth is left-handed and decidedly right-brained. Her passion for oil painting defined her undergraduate career, while graduate studies in computer art and animation expanded upon her design vocabulary. Whether utilizing traditional or digital media, the fundamentals of her fine art background continue to inform her creative practices.
Drawing on over two decades of design experience, Sara Beth produces clean, commanding visual elements for both web and print. She also enjoys writing original content, and combining traditional and digital media.
When she’s not at the computer, Sara Beth is walking her smooth-coat collie or riding her trail horses. She also writes historical and short fiction.
Sara Beth earned her Bachelor of Arts in Departmental Art at the University at Albany.
Digital Marketing Expert
Emily joined the KathodeRay team in 2015 with a background in print and digital marketing. She is passionate about implementing and evaluating digital marketing strategies that help small businesses succeed. At KathodeRay, Emily is responsible for various inbound marketing strategies including copywriting, social media marketing, email marketing, metrics and reporting analysis, and ad optimization and monitoring.
Emily graduated from Clarkson University with a Bachelor of Science degree in Innovation and Entrepreneurship. She is originally from Brooklyn, NY and moved to the Hudson Valley/Catskill Region to pursue a career in marketing.
Outside of the office, Emily enjoys attending spin classes, walking her dog, golfing, and other outdoor activities around the Catskill Region.