Work / Pay-Per-Click and Digital Advertising
KathodeRay Media is fully equipped with the digital advertising solutions your business needs to gain traction. Several members of our team are Google Ads certified. We also have experience with OTT and social media advertising.
Each campaign is tailored to reach your target audience and meet your goal. Our team handles all aspects of the campaign, from creating graphics and copy, to placing ads in market. We also monitor the campaign and keep you updated on its performance.
Benefits of Pay-Per-Click (PPC) Advertising
- Easily track a variety of conversions including newsletter signups, transactions, form submissions, phone calls, map directions, downloads and app installs.
- Compatible on both mobile and desktop platforms
- Advanced targeting options
- Ability to track users throughout their buyer journey
- Ability to match individual users to click, phone call, purchase or form submission
- Customized campaigns allow you to increase engagement and maximize your budget
- Multiple types of campaigns, including response search ads and display ads
- Ability to A/B test your campaign settings such as budget, bid adjustments and audience
- Ability to program keywords and user’s location into headlines
- Remarketing opportunities such as your email list or website visitors
PPC & Search Engine Optimization
Investing in a paid advertising campaign with a search engine, such as Google Ads, can actually improve your website’s Search Engine Ranking – i.e. how high up on the list of search results your website appears.
Contact us to learn more about our digital advertising solutions!