Work / Public Health and Awareness

Want to create public health campaigns that gets noticed? KathodeRay can help! Our team of experts specializes in developing creative and impactful campaigns that raise awareness, change behavior, and improve health outcomes.

From messaging and design to media planning and implementation, we will help you achieve your goals.

Effecting change

Public health campaigns are strategic initiatives aimed at promoting and protecting the well-being of communities by raising awareness, influencing behavior, and encouraging positive health outcomes. These campaigns address a wide range of issues, from preventing the spread of infectious diseases to promoting healthy lifestyles and advocating for public policies that support overall community health.

Some examples include:

Vaccine awareness
Diabetes awareness
Breast cancer awareness
Vaping
Harm reduction

Crisis management

Public health campaigns also play a crucial role in crisis management, responding to disease outbreaks, natural disasters, or other emergencies. Rapid dissemination of accurate information is essential to curb the spread of diseases and mitigate public health threats.

By combining education, outreach, and advocacy, these campaigns empower individuals to make informed choices about their health while contributing to the overall well-being of communities on a broader scale.

If you’re looking for a partner that can help you achieve your public health goals, check out our project examples and services. Then set-up a free consultation with us.

Advertising Campaign, Planning, Creative & Management

Brand Creation and Messaging

Social Media Strategy & Campaigns

Website Design & Development

Pay-Per-Click & Digital Advertising

Photography & Videography

Email Campaigns and Nurturing Workflows

Reducing Harm caused by Opioids and Fentanyl since 2017

Fentanyl Awareness Video and Mobile Mock-up KathodeRay Media’s Public Health and Awareness campaigns are dedicated to making an impact on communities and the lives affected by opioid use disorder.

Our team has extensive knowledge placing, negotiating, and optimizing media buys around opioid use disorder campaigns. Our creative includes branding and messaging, video production, collateral production, social media campaigns, programmatic advertising, OTT, TV, radio, and print advertisement,

We have worked closely with many organizations including Greene County Rural Health Network, Greene County Public Health Department, HEALing Communities Study in Columbia and Greene Counties, Greener Pathways, and Columbia-Greene Addiction Coalition.

View Campaigns

Advertising Campaign, Planning, Creative & Management

View full work sample from Rockland County Department of Mental Health

Rockland County Department of Mental Health

View full work sample from Harm Reduction | Greene County Public Health

Harm Reduction | Greene County Public Health

View full work sample from Sleep Education Program | Wake Up and Learn

Sleep Education Program | Wake Up and Learn

View full work sample from Collateral Materials | Community Action

Collateral Materials | Community Action

View full work sample from 50 Years T-Shirt | Greene County Family Planning

50 Years T-Shirt | Greene County Family Planning

View full work sample from Community Outreach | Columbia Greene Addiction Coalition

Community Outreach | Columbia Greene Addiction Coalition

View full work sample from Save a Life: Carry Naloxone | Columbia-Greene Addiction Coalition

Save a Life: Carry Naloxone | Columbia-Greene Addiction Coalition

View full work sample from Community Awareness | Greener Pathways

Community Awareness | Greener Pathways

View full work sample from Stop and Check for Fentanyl | Greene County Public Health

Stop and Check for Fentanyl | Greene County Public Health

Advertising Campaign, Planning, Creative & Management

Harm Reduction | Greene County Public Health

Greene County Public Health Harm Reduction Collateral Materials

Advertising Campaign, Planning, Creative & Management

Sleep Education Program | Wake Up and Learn

Advertising Campaign, Planning, Creative & Management

Collateral Materials | Community Action

Advertising Campaign, Planning, Creative & Management

50 Years T-Shirt | Greene County Family Planning

Advertising Campaign, Planning, Creative & Management

Community Outreach | Columbia Greene Addiction Coalition

Columbia Greene Addiction Community Outreach

Advertising Campaign, Planning, Creative & Management

Save a Life: Carry Naloxone | Columbia-Greene Addiction Coalition

Advertising Campaign, Planning, Creative & Management

Community Awareness | Greener Pathways

Advertising Campaign, Planning, Creative & Management

Stop and Check for Fentanyl | Greene County Public Health

Brand Creation and Messaging

Work sample from Sleeping Around Podcast

Sleeping Around Podcast

The Sleeping Around Podcast changed hosts, after 58 episodes. With this host change there is also a content change as well. They are still discussing sleep and health but not so much music, wine, and spirits. As a result the former logo with a record in the center, didn't work as well. This new logo conveys nighttime to morning with its coloring. The iconography incorporates headphones to represent the podcast. The two pillows with zzz's represent the two hosts, as well as sleep.

Work sample from Family Planning | Greene County, NY

Family Planning | Greene County, NY

We had the pleasure of working with Greene County's Family Planning department in celebrating their 50th anniversary by creating a new logo. Our challenge was to incorporate the generic county seal into the design while maintaining a friendly and approachable feel, as opposed to a corporate one. To achieve this, we opted to utilize the county's existing color palette and developed a family icon featuring a parent holding a baby, coupled with a warm and casual font.

Work sample from Damm Good Sleep

Damm Good Sleep

Dr. Anne Marie Morse had a great name for her personal brand - DAMM Good Sleep. But she needed a look for her brand that would be professional yet approachable. She wanted a little bit of fun and edginess while still keeping the design simple and easy to apply to things like hats and t-shirts. We created a logo to do just that. With clean lines and only two colors, this design is easily recognizable whether printed or embroidered - and visually conveys her mission to help everyone appreciate a good night's sleep!

Work sample from Spiritual Awareness and Healing | His Person

Spiritual Awareness and Healing | His Person

Every now and again, we are called to help someone realize their personal mission. This brand is just that. We interpreted words and feelings into a simple elegant logo. The goal? For "Everyone to Feel the Weight of this World Lifted from their Shoulders and Replaced with the Peace of God."

Work sample from Harm Reduction Awareness | Greene County Public Health

Harm Reduction Awareness | Greene County Public Health

Overdosing from drugs laced with fentanyl is a nationwide epidemic. Unfortunately, the overdose rate in Greene County, New York has been increasing dramatically. The reason? It’s hard to tell the difference between drugs laced with fentanyl and those that aren’t. Our team helped Greene County Public Health get the word out that fentanyl test strips are available for FREE. This brand treatment conveys to "Stop and Check for Fentanyl". Lives depend on our target audience taking the next step to get the test strips. Shown is the logo on a sticker that was designed to be placed in public restrooms, as part of our grassroots outreach.

Work sample from Healthy Living Awareness | Wake Up and Learn

Healthy Living Awareness | Wake Up and Learn

Wake Up and Learn promotes awareness that a good night’s sleep is important for teens and kids. The logo we created for them is fun and inviting. Why? We provide easy to understand tips for teens, kids and parents, but want to keep the tone fun, so they hear the advice. The organization also helps educators spot when their students are lacking sleep. If there is a sleep disorder discovered, the underlying causes can be addressed, helping the student be successful and happy.

Work sample from Recovery Awareness | Columbia-Greene Addiction Coalition

Recovery Awareness | Columbia-Greene Addiction Coalition

Columbia and Greene counties established a coalition to combat the stigma of addiction. As they formed, their workgroup wanted a distinctive logo and brand identity. In the design, we wanted to convey hope, stability, and a bright future.

Work sample from Recovery Services | Greener Pathways

Recovery Services | Greener Pathways

Greener Pathways’ mission? To guide families and individuals who are suffering from opioid addiction through recovery. Based in Greene and Columbia Counties of New York - their logo reflects the hope and healing that can be achieved through recovery.

Work sample from Community Outreach | Community Action of Greene County NY

Community Outreach | Community Action of Greene County NY

Communication Action of Greene County offers community and emergency service programs. Primarily for low-income and vulnerable individuals and families to help them achieve self-sufficiency. In short, they provide a helping hand to those in need. Although they are part of a larger organization, they wanted a logo that was unique to them.