Work / Small Business Marketing

Looking for a small business marketing consultant or a home improvement marketing agency? KathodeRay Media helps private companies in specialty niches attract profitable customers. We also work with Economic Development Corporations on implementing Marketing Grants.

Our priority is keeping your small business top-of-mind while your team is hard at work. We work best with small businesses that have 10 – 100 employees. If your company has a Marketing Director, we can handle tasks they don’t have time for. If you don’t have one, our team can be your complete in-house marketing team.

When we work with a new client, we start by creating a marketing plan and then once it is developed then we manage the full program for your company. (Including any media placements) We work within a pre-defined annual budget. Plus, if your company has access to co-op funds we will leverage them for you.

Home Improvement Marketing

KathodeRay also specializes as a home improvement marketing agency, developing comprehensive marketing campaigns for lumber companies and home improvement stores. We carefully tailor all messaging, ads and emails based on your customer base, whether it’s mostly contractors, homeowners, or a mix of both. Our team will work with you to develop a marketing calendar so that products and topics are featured at the appropriate time of year.

Advertising Campaign, Planning, Creative & Management

Brand Creation and Messaging

Social Media Strategy & Campaigns

Website Design & Development

Pay-Per-Click & Digital Advertising

Photography & Videography

Email Campaigns and Nurturing Workflows

Brand Creation and Messaging

Work sample from Educational Non-Profit Corporation | MJQ Irish Centre

Educational Non-Profit Corporation | MJQ Irish Centre

As part of an overall re-branding campaign for this Irish Heritage organization, KRM developed a recognizable and memorable logo incorporating the colors of the Irish flag, the traditional Claddagh ring, and a stylized Celtic font set.

Work sample from Consultant | Storrs Associates

Consultant | Storrs Associates

Victoria Storrs founded Storrs Associates in 2021. That September, we had the pleasure of meeting her in-person, learning more about her firm and distilling her vision into a new Brand. Storrs Associates is creative, visionary, and financially savvy. All of these traits help the firm’s clients achieve success, and is represented visually here.

Work sample from Dental Service Provider | Teeth Tomorrow

Dental Service Provider | Teeth Tomorrow

As Teeth Tomorrow® expanded their service offerings, a national-feeling brand identity was key. Teeth Tomorrow's focus is on implants. They provide support services to dentists in their provider network. Teeth Tomorrow is also a full-arch implant product marketing directly to patients. The logo had to appeal to both the network providers and the consumers in need of the full-arch implant. Getting an implant, especially a full-arch implant can be scary to a patient. Our designers chose an open and friendly font style, with a modified "new day" icon. (Inspired by the previous logo.) The result - a logo that is modern and simple, that appeals to both audiences.

Work sample from Lumber Building Materials | Vermont Hardwoods

Lumber Building Materials | Vermont Hardwoods

Vermont Hardwoods determined that merging their two brands, would provide economies of scale. We revitalized their Vermont Hardwoods brand and merged two websites into one. Their customers can now see the full scope of products their mill offers.

Work sample from Generator Installation Services | HPS

Generator Installation Services | HPS

In the last decade, Holdridge Electric’s focus shifted to standby generator sales and service. To reflect this change, Holdridge Electric created a subsidiary Holdridge Power Systems. This helps their customers and prospects better understand their products and services. To connect the two brands, our designers used the colors, font style and the iconography of the parent company. We also focused on the initials of the name, so that "Holdridge" (the last name of the owner) will be less of a focal point. The long-term goal is for the entities to become separate companies.

Work sample from Law Counsellors | Riposta Cassidy LLC

Law Counsellors | Riposta Cassidy LLC

When a Law Firm adds a partner, it isn’t unusual for the firm to add the partner’s name and rebrand. Cory Anne Cassidy wanted to bring a fresh modern design to the Firm’s brand. Anthony J. Riposta prefers a traditional look. Our logo combined the two aesthetics to showcase the strengths of both partners.

Work sample from Commercial Real Estate | U.S. Realty Management Co.

Commercial Real Estate | U.S. Realty Management Co.

As the lights on Broadway are scheduled to be turned back on this September. The businesses that serve the Theatre District will be revitalized. During the COVID Pause, we re-branded 1650 Broadway. Launching a website to help small and medium businesses find their new office space.

Work sample from Cosmetic Dental Practice | Woodstock General and Implant Dentistry

Cosmetic Dental Practice | Woodstock General and Implant Dentistry

Claudia Patch, DMD acquired a well-known dental and implant practice in Woodstock. Her vision was to install her treatment philosophies and make it her own.

Work sample from Financial Services | Command Credit

Financial Services | Command Credit

accredit offers affordable self-serve business credit reports. In the logo, we wanted to convey how accredit helps businesses make decisions. They help businesses decide which customers and vendors to work with. Their reports use multiple data points - so we chose singular dots that lead to a final “check box”. Instead of a "box" we chose to use a circle to represent their comprehensive reporting model.

Work sample from Commercial Real Estate | Kaufman Organization

Commercial Real Estate | Kaufman Organization

The Cardinal Building is an open, airy three-story, 62,701 RSF commercial office building in Long Island City. It has beautiful roof deck views of Midtown Manhattan and a private outdoor garden patio in the rear of building, that can be used as an office. Our logo design conveys professionalism and openness paired with convenient location.

Work sample from Executive Search Firm | Parker Blake

Executive Search Firm | Parker Blake

Parker Blake is a C-level executive and Sales and Marketing professional talent agency. Their logo reflects how personable, creative, talented, well-connected, and focused their team is.

Work sample from Restaurant | Catskill Golf Resort

Restaurant | Catskill Golf Resort

Bistro 27 is a casual restaurant that overlooks the Catskill Golf Club. It is a popular happy hour spot for golfers to join their friends either before or after meeting to play a round. Our goal was to capture that vibe.

Work sample from Insurance | EP Nevins Insurance Agency, Inc.

Insurance | EP Nevins Insurance Agency, Inc.

Many years ago, Kathleen met the principle of EP Nevins at a Chamber meeting. They were both starting their businesses in a small Hudson Valley town. They clicked right away, forming a friendship that continues today. When Erin wanted to have a logo created for her company, she hired KathodeRay to bring that vision to life. Erin believes in long-lasting business relationships through a personal service model. The logo colors are warm and friendly. The letters EP interconnect, to symbolize her company's connection to their clients. Finally the typography reads “Insurance” so you know at a glance what her company’s services are.

Work sample from PEO | Acadia HR

PEO | Acadia HR

Acadia HR helps companies attract and keep high performing workers. Their streamlined brand design emanates efficiency, friendliness, and timeliness.

Work sample from Financial Services | Beyond Wealth Management

Financial Services | Beyond Wealth Management

Creating a brand identity is rewarding; helping to name a company is even more so. With this type of project, the goal is to capture the essence of the founder’s vision in one word. When our team was brought in, the founder of Beyond Wealth Management was starting to build his financial services firm. During the naming process, the word “beyond” was chosen to represent his visionary concepts, including his focus on high-touch personal service (going above and “beyond”) and offering college planning (“beyond” the services of typical insurance and retirement firms). Once named, the design of the logo quickly materialized. The icon, topography and colors convey the firm’s core values - holistic, flexible, and complete.